Showroom wall art, painted to your fabrics and repainted when sold

Collection colours are settled months before the floor is dressed, and art bought off a shelf rarely lands on them. Send the cuttings photographed in daylight beside white paper, the paint, laminate or timber codes and the lookbook page for each set. The painter mixes to those, and you hold the real cutting against the stage photos before each stage goes ahead.

Pick the accent, not the base. An oatmeal sofa does not need oatmeal art. Choose the season’s accent, the rust cushion, the olive throw or the teal velvet chair, and let the canvas carry that colour across the set, the way the cushions echo the paintings in these two pictures.

Keep the designs, move the palette. The designs that dressed the autumn floor in rust and olive can be painted afresh in blush and oat for spring, so the look stays recognisable while the colours follow the range. Start from the family nearest your fabric book: terracotta, orange, teal, green or pink.

More people see a room set on screens than on the floor, and the painting sits behind every sofa shot.

• Crops. Product shots cut the art at the top, the sides or both. Edge-to-edge florals, stripes and colour-field abstracts still read when cropped; a single subject, such as an animal’s head, looks odd cut in half.
• Contrast. On a neutral sofa range the art can carry the colour; behind a saturated velvet sofa, a quieter canvas keeps the product the hero.
• Format. Horizontal canvases suit landscape banners and product galleries, verticals suit portrait social formats, and a square crops well either way.

Use the same codes in the photography set and the stores, so a customer who saved the picture online finds the painting, and can buy it, on the floor. In a close-up, knife texture shows at a glance that the piece is painted.

Every branch should look like the catalogue. With hand-painted art that means one reference per position, the code, size, frame colour and approved photograph, so the sets match while every canvas stays an original.

One order, many addresses. A network order is quoted once, with volume pricing counted across all the stores, and each pack is labelled for its own store. We book the carrier for every address and confirm each shipping cost before anything leaves.

Framed to each store, or rolled to one framer. Framed pieces arrive ready to hang and sell, but they are the bulkiest boxes to send to a dozen addresses. Rolls cost least to ship and travel fastest: if your stores share a framer or a distribution centre, send the rolls there. Heavy palette-knife texture and plaster relief go stretched or framed, as thick paint cracks when rolled, unless you agree a thinner texture.

Stagger the reset if you need to. Order by region or by reset week, and each batch gets its own delivery date.

A flagship shows what the brand stands for, so its art should be the one piece in the estate found nowhere else.

• Oversized, to the wall. A canvas sized to the window wall, the stair void or the wall behind the till, composed for those proportions. A very large piece may travel rolled by freight and be stretched on site where its texture allows.
• From your own image. A founder’s sketch, a hero product, a fabric pattern, the brand’s home city or the logo itself, painted by hand on canvas: see paintings from your own image.
• A master work. Pieces by our senior partnered artists are kept exactly as painted and quoted individually, for a wall that should hold a single, unrepeated original.

Animals and figures hold a big wall well: browse animal and figurative works, or the dramatic and maximalist collections.

Positions

How many sets carry art per store. Spend on the sofa walls seen from the entrance; smaller pieces do the rest.

Canvas size

Price follows area, so the big sofa-wall canvas is usually the largest line in a pack.

Surface

A heavy knife or plaster surface uses more paint and drying days than flat brushwork.

Finish

Rolled is the least expensive, stretched sits in the middle, framed costs most.

Network total

Volume pricing starts at 10 pieces and counts every store on the order.

Delivery

Quoted per address. We can price delivery to every store and to one distribution centre, so you can compare the two.

Pieces sold off the wall pay back part of the floor budget, and the retail price is yours to set. When you plan the margin, count in the repaint that replaces each sold piece.

Brands that sell through dealers often leave the walls to the dealer, who buys locally and loses the palette the sets were designed in. Send the range’s fabric and finish references, each dealer’s room-set list and address; you approve the stages, or hand that to the dealer, who can later re-order by code in their own name. iHomeArt is the trade channel of Siji Art Hub, Foshan, and ships to dealers in any country.

If your stores run a design service for customers’ homes, those designers order as an independent studio does: see residential interior designers. If art is your main line, see galleries and framers.